December 2, 2025
An interview with Jimmy Spurlock, Director of Project Management
Jimmy Spurlock brings a unique combination of technical, operational, and relationship management skills to PBS. With over two decades of experience in Radiology Revenue Cycle Management, he has worked in every aspect of the billing process from technical interface development to client management. Prior to coming to PBS, Jimmy worked with radiology practices from coast to coast, providing technical and software development expertise as well as operational RCM process management for some of the largest groups in the country. Jimmy has helped to scale PBS into its current position as a national leader in radiology, developing processes resulting in increased revenue from data capture analysis and development, charge auditing, KPI monitoring and projection and special contract management. As PBS’s Director of Project Management, Jimmy leads operational and project teams within the company to execute strategic plans and ensure successful onboarding of new clients.
Can you describe your role as the Director of Project Management at PBS Radiology?
As the Director of Project Management, I oversee the full lifecycle of client implementations—from onboarding new radiology groups to optimizing ongoing partnerships, adding locations to existing clients and managing system changes that require data interface changes. I also create and manage various projects where coordination is needed for completing objectives such as audit maintenance, MIPS TAT Reports in, Authorization update processes etc. The teams involved ensures that every project is smooth, efficient, and fully aligned with each of their operational goals. I also work cross-functionally with operations, IT, and client services to streamline processes, improve communication, and maintain the high standards of service that we are known for.
What led you to a career in project management? Was this always the path you envisioned?
I didn’t initially set out to be a project manager, it evolved naturally. I’ve always gravitated toward problem-solving, process improvement, and helping teams deliver complex work. I am very detailed oriented and worked closely in data analysis. Early in my career, I discovered that I had a knack for bringing structure to chaos, or at the very least bring an understanding to the chaos, recognizing patterns. Project management turned out to be the perfect fit for those strengths so far.
What’s something people often misunderstand about what a project manager does—especially when it comes to successfully onboarding new clients?
Many people think project management is purely about task lists and timelines. In reality, it’s about people. Successful onboarding depends on empathy, clear communication, and trust. We have a fantastic team at PBS that work well together and communicate. The teamwork and communication overflows into working with the clients. They are clients but they are also part of our team, we work together to bring them onboard. Also being able to be flexible and adapt to the situation is key as well. Sometimes focus needs to pivot or we need to embrace an unknown issue to resolve. We do that together.
PBS Radiology works with complex, fast-moving practices. How do you strategically prioritize and structure your workflow to ensure every new client feels like your only client?
It starts with proactive planning and consistent communication. We have the framework for client onboarding which includes active client participation. They are now a part of our team and we of theirs. The faces and names they see throughout the process are the same ones they will see after go live. It is personal, they are not “handed” off to another department after bringing them on. They know our people well, they know how we adapt and how we work. They become a part of the process.
What’s one type of challenge you’ve faced that helped you grow professionally—and how did it shape a mindset or principle you continue to follow today?
You learn from good leadership and from bad. Early in my career I learned that facts can always tell a story, but sometimes you bias that story into what you want to believe or feel. I had bad leadership that liked to humiliate you if you were to present an opposing view, and if that presentation was not backed up by unbiased facts. I have had good leadership that taught me how to look at data as just data, ‘don’t tell the story using the data, let the data tell the story first’. If I didn’t like a process, I needed to quantify why and not just have feelings about it. Also to be open minded: I needed to ask myself are the numbers I am seeing confirming my own bias or are they opening a door to another set of ideas and processes? Presenting without quantification taught me to always look at what you are trying to accomplish, and what is the best way through facts to get there. In Project Management we are always reviewing what worked, what didn’t, and what is backed by data, initiating the necessary changes to move forward. Always be learning from the mistakes to keep you moving forward.
In your view, what makes a project manager stand out in an organization like PBS Radiology where quality, relationships, and results all matter equally?
It’s the ability to trust, verify and listen. Communication is key. I am lucky to have a very good team around me. We listen to each other, we work together for the common goal and we speak up if there is a better way. Just like in personal relationships communication is the key to all of it otherwise you are just checking off tasks and not really excelling.
When you’re not managing projects, what are you most likely doing?
I also manage the charge capture audits for all of the clients and the contract invoicing for all of the clients so I will typically be helping in those areas. I also tend to help problem solve in other areas where I am either asked to help or I see something that needs to be possibly changed or assisted with. I tend to stay busier than I should, as the saying goes idle hands…..
What’s your go-to way to recharge after a busy work week?
I am trying to be healthy so riding my bike or exercise is a must. I also love cooking and eating good feed (hence the exercise!!). Spending time at the beach sitting in the sand doing absolutely nothing is pretty good too. Playing music always resets the mind as well.
Name one thing that is still on your bucket list.
Traveling abroad. I have been to Mexico, I have family all over Canada. I’ve always wondered what it would be like to be lost in some Parisian streets or somewhere in Italy just roaming around being local.
What’s your hidden talent or party trick that always surprises people?
I play music in bands. Currently just getting ready to start booking shows with my current band , but I have been playing music for 30 plus years, in bands for most of that time. Playing live in front of a crowd is something that can’t be put into words. Getting the energy back from the crowd, playing as one in a band, its amazing. Its not usually the first thing I tell people about myself, so they seem surprised when they find out. I have spent time in studios recording for local artists before, for myself as well. it’s the ultimate expression of yourself. I have been playing bass since I was 19 and guitar since I was 16 and I can’t get away from it! I will always find a way to play.