The PBS Executive Management Team
Our leadership team strives to be a seamless extension of your organization.
Steve Mims
Chief Executive Officer
Steve Mims knows financial management. He has provided over twenty years of successful leadership in the areas of billing operations, contract negotiations, strategic planning and business valuations.
Bringing extensive revenue cycle knowledge accumulated through his past experience, including executive director of financial services, president and chief executive officer, practice administrator roles across physician practices and payors, Steve’s relentless focus is the business and operational success of our clients.
Steve is an active member of RBMA and has served as a past board member of the RBMA. As a former radiology practice administrator, Steve brings unique knowledge and experience to our clients with his expertise in hospital joint ventures, vendor relations, payor contracting and group dynamics.
Nicole Jones-Gerbino
President
Nicole Jones-Gerbino sees around corners and asks questions that bring continuous improvement for our clients. She brings over two decades of experience in practice management, revenue cycle leadership, and operations across radiology practices and health systems to PBS. Nicole’s tenure in radiology includes 5 years leading revenue cycle and outpatient operations for a leading multi-site imaging practice in Southern California. Her years of revenue cycle management in the national arena working with some of the largest radiology practices in the country position PBS to deliver industry-leading results. Most recently, Nicole worked in a senior leadership role at UC San Diego Health where she managed strategic growth and client development of large multi-specialty networks, helping providers navigate regulatory and quality programs and improve their financial outlook. She has served on various compliance and state regulatory boards, including the executive committee of the California RBMA.
Desiree Overcast
Chief Operations Officer
Desiree Overcast leads our operational teams, and is active in all aspects of client implementation and technology. Desiree came to PBS from a large imaging center where she led IT administration. She has years of experience in operational workflows of multiple radiology practices through her work with PBS. Desiree also brings a keen understanding of RIS/PACS/EMR/HL7 interfaces. Her unique operational perspective combined with this technical expertise delivers unparalleled results for our clients. Desiree brings critical understanding and know-how to maintain, streamline, automate and advance PBS workflows and systems to deliver superior operational and technical fluidity for our clients.
Michael Gonzales
Executive Director of Client Relations
Michael Gonzales is an experienced executive revenue cycle leader with over 30 years of experience in the healthcare industry. He has a proven track record of successfully leading and engaging teams to identify and develop strategies that optimize revenue cycle performance in radiology, multi-specialty, and non-profit health systems. Michael is deeply involved with state and national advocacy and education efforts. He is a member of the Radiology Business Management Association (RBMA), where he is a Fellow. He has held numerous leadership roles in the organization at both national and state levels.
Michael previously served as the director of billing for Radiological Associates of Sacramento (RAS) for 15 years, where he managed a team of over 100 employees. In 2014, the practice was acquired by Sutter Health and Michael took on the role of regional revenue cycle manager, where he was a key member of the transition team. His years of operational revenue cycle expertise continue to benefit PBS clients.
Michael is passionate about creating a positive and productive environment that enhances revenue cycle performance and improves the experience for both patients, clients and employees. He is dedicated to driving results and fostering collaboration to achieve organizational goals.
Kara Connor
Executive Director of Business Development
Kara Connor has a creative, individualized approach that delivers innovative solutions. She is a results-oriented sales and marketing professional leveraging over 20 years of successful experience in healthcare operations and business development. Her vast contributions working in a leading multi-site Maryland radiology practice offer a unique benefit to our clients.
Kara leads PBS in all efforts to continue, design, and deploy marketing and business development strategies, service expansion plans, and unmatched client relationships and support.
Landi Marriott
Executive Director of Implementations
Landi Marriott is our transition execution expert. With technical and project planning expertise, Landi has been a critical member of PBS management for 15 years. Landi’s tenure working with the ImagineSoftware platform as a recognized super user helps PBS achieve smooth transitions for our clients. Landi and her team work with our clients from discovery and onboarding through implementation to ensure success. She is responsible for the seamless integration of our clients – whether they are coming from major vendors or in-house billing operations.
Shay Kelly
Executive Director of Information Technology
Shay Kelly is our software and technology delivery expert. Her broad experience spans across multiple size companies and infrastructure to provide advanced technology for our clients and working environments for our team. Shay’s military background brings a commitment to excellence as she leads PBS’s information technology initiatives.
Her 13 years of practical experience in information technology, strong technical background, and enthusiasm for continuous improvement deliver optimized system platforms and software development to PBS.
As a founding ImagineSoftware employee working in multiple roles for over a decade, Shay’s specialization in radiology blended with her development expertise positions her perfectly to lead our team of recognized Imagine super users.
Lynda Murdock
Executive Director of Human Resources
Lynda Murdock engages employees and builds successful teams. Through her expertise, PBS recruits and retains top talent in 13 states. Lynda is a talented advocate for our employees, promoting professional growth at PBS through mentorship, training, and education for our teams.
Lynda is a human resources professional who has a passion for inspiring others to succeed through education and professional development. She has successfully aligned human capital with strategic performance goals within organizations in hospitality, healthcare, education, and global manufacturing, using her 20 years of human resources experience in organizational development and strategy, employee engagement, recruitment, and employee relations.
Angie Wardlaw
Director of Client Services
Angie Wardlaw is a results-oriented, purposeful leader with over 20 years of accomplishments in healthcare operations and revenue cycle management. Angie is known for her creative and solution-driven skills and leads by building solid relationships with internal and external customers. She is passionate about helping others, streamlining processes, and producing effectual transformations.
Before joining PBS as a Client Services Manager, Angie has been a vital member of the executive leadership team in both operational and revenue cycle roles in radiology and multi-specialty physician practice groups in North Carolina.